I’ve spent three days at NAMM 2011; some of it was business, some of it was pleasure, and some of it was…well…whatever it is when you walk the floor of NAMM and see lots of things you keep seeing every year and aren’t all that impressed anymore. But as ever, there were things that I saw that impressed me, and this post is my list.
I should note that in general I’m sticking to things that are new to NAMM this year. As ever, I’m not going to attempt to go over everything at the show, or even all the new or buzz-worthy things at the show—I’m sticking to those things I can imagine myself integrating into my workflow, or just things that really stuck out to me.
But first, a few honorable mentions: I continue to be impressed by the Egnater Armaggedon—their flagship metal amp shown at AES, and now finished and getting ready to ship soon. I also continue to be impressed with Pro Tools 9, now compatible with any native system. I talked about that in my AES post. And I’m also really taken with the Apogee Electronics Symphony I/O. It’s a very high end (and pricey) piece of kit, as the British say, but it sounded like it was worth every penny. When it’s a bit less of a beta product, I might just save up my pennies to add it to Ember Studios.
Okay, here we go:
Roland GR-55

I give Roland a lot of credit; they truly are the one company keeping the guitar synthesizer market going. And the Roland GR-55 struck me with everything it offered. It has the guitars, amps, and effects from the VG series, the synths from the GR series, a built-in looper and flash drive storage/audio player, USB audio/MIDI drivers, and more. All in my preferred format for guitar processors, a floorboard. The demo sounded good. I’ve owned VG and GR models in the past, and this looks like another winner—and at $799 it’s even cheaper than the VG-99, which is an added bonus! It sounds like the only package includes the pickup, which I don’t need. I hope there is a “pickup free” package for less as well
Kemper Profiling Amplifier

The Kemper Profiling Amplifier garnered a fair amount of buzz at NAMM, and for good reason: it’s the first digital guitar amplifier in a long time that offers something new. This amp doesn’t simply come loaded with lots of models of amps and effects, it actually lets you take a “profile” of your amplifier. In other words, it can dynamically sample a guitar rig (including mic placement) and then capture that inside the KPA with the same sound and dynamics as the original. I got a full demo (from Mr. Kemper himself, no less) and I was blown away by how close it came. The amp itself lets you A/B with the original amp (they had a Mesa Boogie Dual Recto at the booth playing through a Randall Isocab) and it was nearly identical. This really is a new breed of boutique digital guitar device, and had me quite interested.
Dave Smith Instruments/Roger Linn Design Tempest

We’ve come a long way since Boomchick, the DSI/RLD drum machine was first teased at NAMM years ago. The Tempest has many differences from that initial concept. For one thing, the Tempest (prototype) was real, and at the show. It’s a 6-voice full analog percussion synthesizer with a fully featured digital step sequencer with lots of amazing special features. It also had a full OLED display, for amazing viewability at any angle. It both looked and sounded incredible. The price tag, however, surprised me—at $1999, it costs the same as a Prophet ’08. Yikes. Roger Linn Digital will be releasing its own version of the Tempest, the all-digital LinnDrum II, and we’ll see if that one is more affordable.
iZotope Stutter Edit

When I first saw a press release that BT was working with iZotope to release Stutter Edit, I was not all that interested. Don’t get me wrong, I adore what BT does with stutter editing, but there’s an armload of beat-slicing effects out there, I didn’t think we needed one more. Then I went to the iZotope booth and got to see it, and I’m a believer. This doesn’t just slice and dice beats, it live samples and gives you tons of processing options, slicing and repeating only being some of them. I was really struck by it’s creative potential, it’s far deeper than I’d imagined. I’ll be giving this a very serious look.
Universal Audio UAD-2 Satelite

I used to use the UAD1, but I ended up pulling it out due to driver issues (I don’t remember why anymore). I’ve always missed the sound of the plug-ins, but I’m loathe to buy into a PCI solution since I have a laptop and may soon get an iMac. So I was very happy to see that with the UAD2 Satellite series there’s a FireWire solution now. And that Studer plug-in really sounded amazing!
The iPad Rules Supreme
The iPad was everywhere. Literally. Exhibitors carried them instead of notepads. NAMM attendees carried them either for business or personal needs. And iPad software controllers and music applications were everywhere. So were iPad accessories. My favorite iPad accessory wasn’t actually for sale. I have and love the Korg iMS-20 iPad emulation of the Korg MS-20. At the Korg booth, they had it set up with one of their limited edition miniature MIDI controller MS-20 replicas that were included as a promotion for their plug-in of the MS-20. And there was an exact 1:1 match to the iPad controls! It was really awesome—way more fun than trying to twist knobs on the touchscreen.

The controller is connected to the iPad via the Apple Camera Kit that includes a USB port. Speaking of USB iPad connectors, however, the StudioDock Pro from Alesis seems like it will be the best way to get audio and MIDI into an iPad.

The iPad slides into a dock with a 30-pin connector, and the StudioDock Pro includes all the I/O that a musician might need: combo jacks for 1/4-inch or XLR, MIDI, USB, etc. No price yet; I’m guessing it won’t be terribly expensive, but not cheap either. Nevertheless, I’m guessing this (or something like it) will become the standard musician interface into the iPad.
Of course, I have to admit, seeing this made me die a little bit inside:

It’s not the best picture, but basically it’s a snapshot of the IK Multimedia “booth,” which really consisted of a counter filled with strats connected to iPads via iRig. When iSaw this, iCried.
Now, I’m certainly not opposed to cutting edge technology. I love it. I’m not opposed to digital guitar processing (see my first two items above). And I’ve reviewed IK Multimedia Amplitube, I’m not opposed to their software either (they have some great emulations). But…maybe this sounds old skool, but there’s just nothing rock and roll about plugging into an iPad. I mean, this is a mainstream mass market consumer device—rock and roll, even top-of-the-pops nonsense, is supposed to be “edgy” right? There’s just nothing even remotely edgy about an iPad; I can’t imagine any guitarist looking cool with one onstage. And no heavy metal kids could scream “I am teh brootalz” with their monster axe plugged into an iPad.
Now, one can argue that an iPad isn’t much more “consumery” than a laptop, and full computers are being used onstage. But full computers are also more powerful, and have longer cables, whereas your iPad needs to be right up next to you. And in the studio? Come on—you can record direct into your computer at 24-bit, and any sample rate you want. The iPad is limited to 16-bit, 44.1kHz.
Maybe it’s the future and I’m just sounding like a bitter old man, but while I see the iPad as a valid device for unique synth and processing effects, I just can’t see it replacing a dedicated guitar processor or guitar amp just yet. Oh, and you kids, get off my lawn!
So that’s basically the list of what caught my eye. I’m sure the Interwebs will be buzzing with these and other interesting things. I’ll be keeping up with these and other products and the year goes on, and hopefully I’ll get to review some of them. Also, I’m looking forward to reading Ember Member Barry Wood’s regular NAMM Oddities feature, when he gets it ready (usually a short while after the show).